Product Innovation Process

To finish a project successfully with the desired results, it is necessary to start with clearly defined points of departure. During the design process, the work must be done in a structural manner. Sometimes this fails. Therefore, we have developed an approach in which risks are analyzed and controlled step by step. The Product Innovation Process ensures us that we can control product development.

Step by step

The Product Innovation Process is divided into seven different phases. Each phase has several control moments. In total, there are 16 of these so-called milestones. Only when previous milestones have been achieved will the next phase be started. This step by step approach leads to a better control of time, money, quality and project and product success.

Project Initiation

For MMID, the goal of the Project Initiation stage is to gain a clear view of the project we are about to start and to decide on the main development direction we are going to take, based on primary explorations and analysis of the content.

Product Definition

During the Product Definition stage the first steps in the development are made; from ideas to a choice of the most interesting concept. One of the main goals of our PIP process is to control risks in a structured way. Therefore, it is important to recognize risks and to decide together with the client whether a risk is acceptable or not. An important part of this stage is to eliminate the main risks.

Product Specification

During this stage we will work towards definitive and detailed design sketches. The target of this stage is to check together with the client whether the design meets all expectations.

Due to the fact that, at this stage, the design is not completely built up in CAD, we use clear sketches, mock-ups and functional models for verification.

During ‘pre-engineering’ the design gets its definitive detailing, dimensions, choice of material, specification of of-the-shelf parts, shaping details, production details, etc.

Product Verification

The final design is defined in the Product Verification stage. The goal of this stage is to prove that the final design meets all the expectations and demands. For this purpose we create detailed specifications of the design (mostly in 3D CAD) within this stage.

The design is tested with very realistic models with complete and representative functionality in mind: looks like, works like, not made like.

Product Optimisation

The purpose of the Product Optimisation stage is to detail and define the product completely.

The design is transferred into a set of drawings and specifications including production related detailing.

At the end of this stage we are sure that there are only controllable risks in the realization of the design. We can confidently advise our client to spend the biggest part of their project budget: the investment in the means for production.

Product Realisation

The purpose of the Product Realisation stage is to release an accurate and tested product for final validation.

Production tools are ordered and made and the first products are assembled and tested. The stage ends with a release for validation.

Product Implementation

The purpose of the Product Implementation stage is to demonstrate the feasibility, the ease of assembly, robustness and usability of the final product and to release the product for market introduction.

For this purpose, extensive validation tests (with multiple products) are conducted. The validated product specifications are detailed with, manufacturer specific, mass production in mind.