Our competences

Clients can come to MMID for the whole design process, from the initiation phase, in which the assignment is determined to the implementation phase in which the final product drawings and documentation are delivered. Besides the whole process, MMID can also take care of a part of the process, i.e. concept development, sketching and CAD-drawings, advising on the choice of supplier and so on. Take a look at our competences to see what our specialists can do for you.

Project management

Cooperation is one of the most important factors for a successful project. Cooperation with the client and with the design team. That’s why two contact points are assigned to every project: the project manager and the content owner, both with many years of experience in multidisciplinary product development and the complex issues associated with it. With an efficient and structured approach, they know how to succeed in a project. The content owner focuses on the content and makes sure this meets the objectives of the client. The project manager is responsible for the achievement of the agreed outcomes and focuses on the schedule, budget and the quality. Because the process is separated from the content, designers can focus on the design and project manager can take a distance and monitor the process by which quality is delivered.

In addition, the project managers at MMID support clients in monitoring the process and concluding the project successfully on site.

Design strategy

Before the designers can get to work, is it of great importance that everybody has the same result in mind. The starting points for the development process must be clearly defined. Often it is necessary to translate market data from the client into images, to check whether all stakeholders have the same expectations. To create good understanding of the brand identity and brand experience, MMID works with the Product Identity Tool. MMID takes different aspects, such as appearance, completion, quality, variants and positioning in the market into account. This way the designers create a clear view of the expectations. This forms the basis of the design approved by all concerned.

Concept development

The starting points for the development have been determined. The next step in the process is concept development; further development into a concept. In close cooperation with the clients MMID develops and visualizes the end goal, so all concerned have the same result in mind during the process. Ideas are generated and visualized. MMID specialists check how users will experience the product, and the needs of the stakeholders are further described. Based on these parameters the concept will be authenticated and validated.

Detailing & engineering

During concept development MMID’s designers look for possibilities to create a concept design that meets the requirements of the client from a range of different angles. In the phase of ‘detailing and engineering’ this design will be worked out completely. The product is defined and unambiguously recorded in detail.


It is of great importance to work together with the final suppliers so that when the finishing touches are made, the product remains feasible. Eventually a concrete and tested product will be released for final validation. Through testing MMID optimizes the product so it will be ready for production. Relevant information will be documented in a structured way. Together with the client and the suppliers the right optimizations will be achieved. This way MMID ensures that the developed product meets all the set requirements and that the production process goes smoothly.

Electronics development

A strong point of the electronics designers of MMID is that they operate in the field where electronics, mechanics, functionlaity and user interaction come together. By building simple in-house setups, the electronics designers can define and demonstrate the functionality of the operating principles with a minimal investment in hardware, software and time. Space-claim, Power draw, Heat-transfer, IO hardware, system/software flowcharts and user interaction are important issues to already include in the concept phase. After the concept is proven, electronics will be implemented in hardware where the PCB will be tested and optimized. By integrating electronics and software in the early stages of the product development process we accomplish a significant effect on the production price and usability of a product.

Graphics & GUI

The Graphics discipline is all about the two-dimensional part of product design. The designer is responsible for a clear, visual communication that ties concept, navigation, structure, images, and typography together. They create an identity that underlines the product and fits perfectly in the branding of the client. The deliverable of the discipline can be either digital and/or physical, but also includes interaction and user interface design. By ensuring that the relationship between all the different (graphical) elements is expressed in one cohesive design, is where the designer adds value.