Integrated Product Development

Integrated Product Development (IPD) is about combining the different disciplines into a coherent, efficient and effective development process and knowledge environment. It ensures a combined development process, it provides the tools and structures needed for that process and it makes sure everybody has the right skillset and mutual understanding that is necessary to work together effectively.


Our disciplines

We have captured our fields of expertise in the following 7 disciplines:


The Functionality discipline creates systems or processes with the physical components that are needed to fulfill the required functions of a product. Therefore, the functionality designer first describes the requirements that are intrinsically related to the product functions without aiming at specific solutions; the functional skeleton. The next step is to explore what is needed to physically design the components which make it a product that works like it should according to the expectations and preferences of the client, its stakeholders and the end-users. By testing it thoroughly and accurately in our lab, a product is checked to ensure that it meets the requirements.

Look & Feel

The Look & Feel discipline captures the wish, ideas and thoughts of the client and translates them into realistic, straightforward and user-focused design results. With the aid of different tools, the Look & Feel discipline takes care of the brand-people-product approach. In this approach, we consider trends, market research, brand identity, usability and stakeholder analysis to be vital parts for gaining knowledge during projects. Based on the conclusions derived from of the research, we go through an ideation and concept phase. The Look & Feel discipline defines different deliverables that ensure the integral development of concepts. Lastly, it defines the product appearance, specifications and main usability. In the end, Look & Feel is responsible for specifically adapting the creative design input, client relations and project approach to the needs of the customer.


The Producibility discipline makes sure that the designed product can be manufactured and assembled with sufficient ease and for a price fitting the business case of the project. A producibility designer can translate a (sketched) design on paper or mockup into the high-quality set of 3D CAD files and 2D drawings that is required for producing high-quality parts and assemblies, managing tolerance chains on all levels, and knows how to guide the production process towards complete assembly and manufacturing verification.

Project management

Every project is unique and therefore requires people to come together temporarily to focus on specific project objectives. To be successful, effective teamwork is key. Cooperation, with the client and with the design team, is one of the most important factors for a successful project. Projects need to be controlled to meet their objectives. MMID’s project managers make sure these objectives, such as expectations of time, cost and quality, are met.

Innovation strategy

The focus of the Strategy discipline is to help customers create a clear vision of what is the right direction for the development of their product. The strategic design steps precede the conceptual phases and result in a clear and well-documented development direction or even briefing document.


The Graphics discipline is all about the two-dimensional part of product design. The designer is responsible for a clear, visual communication that ties concept, navigation, structure, images, and typography together. They create an identity that underlines the product and fits perfectly in the branding of the client. The deliverable of the discipline can be either digital and/or physical, but also includes interaction and user interface design. By ensuring that the relationship between all the different (graphical) elements is expressed in one cohesive design, is where the designer adds value.


A strong point of the electronics designers of MMID is that they operate on the cutting edge of electronics, mechanics, functionality and user interaction. By building simple in-house setups, the electronics designers can define and demonstrate the functionality of the operating principles with a minimal investment in hardware, software and time. Space-claim, Power draw, Heat-transfer, IO hardware, system/software flowcharts and user interaction are important issues to already include in the concept phase. After the concept is proven, electronics will be implemented in hardware where the PCB will be tested and optimized. By integrating electronics and software in the early stages of the product development process we accomplish a significant effect on the production price and usability of a product.