(Re)design of a new generation of traffic control systems for the global market, with focus on improving ease of installation and usability and a reduction of production costs.


Dynniq (previously Imtech Traffic & Infra) offers technological solutions for monitoring and managing traffic and infrastructure in and outside the city. With these solutions, the company contributes to a save, sustainable and efficient transport of both people and goods.

Achieving value together

Our role

As an independent, external party, MMID has collected, weighed and summarised the opinions, wishes, demands and requirements of all stakeholders, located in various countries that are home to Dynniq branches. MMID then incorporated the results into the new design of a modular traffic control system.

  • Reducing the cost price by improving material and production techniques of the modules traffic control system.
  • Simplifying the user interface and optimising the usability.
  • Stakeholder management; streamlining internal communication and information flows in order to reach a design that represents all involved daughter companies worldwide.

“Collaborating with MMID on the development of our new, innovative traffic control system was an excellent experience. MMID brings vast knowledge and expertise regarding the development of industrial products to the table. They are deeply committed and offer a broad spectrum of technical capacities. Last but not least: they are a splendid team to work with.”

Martin de Vries
product manager at Dynniq

Project description

A number of significant challenges characterize urban mobility; cars, freight and public transport, cyclists and pedestrians share the same public space and are competing for priority. Traffic solutions offered by Dynniq help to ensure a better flow, accessibility and safety, and they limit the environmental impact. Dynniq and MMID developed a new generation traffic control systems, which are less expensive, more user friendly, future proof, and which represent all the different demands, wishes and priorities of stakeholders worldwide.



Stakeholder management

MMID, in close collaboration with the Dynniq Product Management department, provided project stakeholder management, enabling the R&D department to focus on content. The project manager interviewed product representatives from eight European countries and Brazil. Involving everyone in the process from the get-go ensured that the design process ran smoothly and efficiently and that each stakeholder supports the project result. The primary challenge was to strike the ideal balance between ease of use and affordability.

Cost price reduction

By selecting different materials and simplifying the design, MMID has managed to achieve a reduction in weight and production cost. Injection molded plastic facings replaced powder coated steel ones, and the number of screws was reduced by half. MMID also advised limiting the number of functionalities to the strictly necessary. Previously, the system had a separate LED indicator for every problem, but this has been reduced to only one. When this single LED indicator lights up, the maintenance person will hook up a laptop to the system, and read the error notification on their screen.

Temperature resistant

So many countries, so many wishes. The designers at MMID had to take highly divergent wishes and requirements into account. One important aspect of this design was that the traffic control system must work flawlessly under all types of weather conditions; from the tropical heat in Brazil to the freezing temperatures in Scandinavia. Installers and maintenance personnel have to be able to disassemble the devices in -20 degrees Celsius and must be able to operate it with gloves on. These requirements put specific demands on material selection and the design of the modules.

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