Stakeholder management


A number of significant challenges characterize urban mobility; cars, freight and public transport, cyclists and pedestrians share the same public space and are competing for priority. Traffic solutions offered by Dynniq help to ensure better flow, accessibility, and safety, and limit environmental impact. Dynniq asked MMID to redesign a new generation traffic control systems, with a focus on improving ease of installation and usability, and a reduction of production costs.

Stakeholder management

MMID, in close collaboration with the Dynniq Product Management department, provided project stakeholder management, enabling the R&D department to focus on content. The project manager interviewed product representatives from eight European countries and Brazil. Involving everyone in the process from the get-go ensured that the design process ran smoothly and efficiently and that each stakeholder supports the project result. The primary challenge was to strike the ideal balance between ease of use and affordability.

Martin de Vries, product manager at Dynniq: “Collaborating with MMID on the development of our new, innovative traffic control system was an excellent experience. MMID brings vast knowledge and expertise regarding the development of industrial products to the table. They are deeply committed and offer a broad spectrum of technical capacities. Last but not least: they are a splendid team to work with.”

Decreased/reduced production cost and weight

By selecting different materials and simplifying the design, MMID has managed to achieve a reduction in weight and production cost. Injection molded plastic facings replaced powder coated steel ones, and the number of screws was reduced by half. MMID also advised limiting the number of functionalities to the strictly necessary. Previously, the system had a separate LED indicator for every problem, but this has been reduced to only one. When this single LED indicator lights up, the maintenance person will hook up a laptop to the system, and read the error notification on their screen.

Temperature resistant

So many countries, so many wishes. The designers at MMID had to take highly divergent wishes and requirements into account. One important aspect of this design was that the traffic control system must work flawlessly in all types of weather conditions; from the tropical heat of Brazil to the freezing temperatures of Scandinavia. Installers and maintenance personnel have to be able to disassemble the devices in -20 degrees Celsius and must be able to operate it with gloves on. These requirements put specific demands on material selection and the design of the modules.

Because the different needs, wishes, and priorities of áll stakeholders were considered, this collaboration has resulted in a series of new systems that are more user-friendly and future-proof.