Sustainability: what’s in it for me?

10 reasons why sustainability could be interesting for your company

By Tijs Driessen, Producibility designer and sustainability specialist at MMID


1. Cost reduction
Using less material or using recycled materials whenever possible, avoiding the use of electronics, reducing your assembly time and optimizing transport volumes have a direct positive effect on the environmental impact of a product and will also lower its cost price. Being more sustainable is not a cost driver!

2. Leadership
If you don’t do it, your competitors will. Think about Tesla. It is their mission to accelerate the world’s transition to sustainable energy. They are way ahead of their competition.

3. Consumer demand
Being ‘green’ attracts customers who care about a company’s environmental footprint. And this group of demanding customers is growing very fast.

4. B2B demand
In the (near) future more and more companies will only work with other ‘green’ companies.

5. Subsidies
The European Commission adopts an ambitious package of new circular economy measures backed by € 6,150 M to boost competitiveness, create jobs and generate sustainable growth.

6. EU regulations
Regulations are getting stricter. Developing sustainable products is not voluntarily anymore in the near future.

7. Resource limitations
Natural resources are limited. Take zinc and copper for example, that will become scarce in the coming years. Scarcity will drive up the costs. Looking for alternative options, or decreasing the materials used in a product will not only save money, but also limit risks.

8. Brand Image
Embracing sustainable initiatives will generate brand value and improve a company’s image.

9. Employee motivation
Companies which have sustainability embedded into the corporate culture, have a selling-point to attract and retain employees.

10. New revenue opportunities
Adopting a circular business model can generate revenue streams that are not directly coming from selling products.

Look ahead to see how natural resources, climate change, and energy can drive innovation and inspire new business models, products and services.