Unlock your product’s potential with our Blue Ocean Session
MMID’s Blue Ocean Strategy Session is a high-impact, strategic workshop designed to help organizations break out of competitive markets and uncover new opportunities. By aligning technology, user experience, and business perspectives, this session accelerates blue ocean strategy product development and reveals untapped value spaces. Through a structured Blue Ocean Strategy workshop, teams gain clarity, direction, and the insights needed to create differentiated products that stand out in crowded markets.
What is a Blue Ocean Session?
A Blue Ocean Strategy Session is a structured, cross-functional workshop that helps teams step away from competition and rethink their product from three angles: Technology, Users, and Business. Using MMID’s TUB model, the session accelerates blue ocean development by revealing new value opportunities, reducing costly iteration cycles, and creating clear alignment across departments. It provides a practical foundation for developing a blue ocean strategy that guides smarter, faster product decisions.
The TUB Model
At the core of our blue ocean design and development approach is the MMID TUB Model, which brings together three essential perspectives: Technology, Users, and Business. By evaluating all three in parallel, teams gain a clear understanding of feasibility, desirability, and viability, ensuring product decisions are well-balanced and strategically sound. This model aligns naturally with the principles of Blue Ocean Strategy, supporting the creation of differentiated solutions by identifying what to eliminate, reduce, raise, or create.
-> Technology
The Technology pillar ensures that every idea is feasible, scalable, and ready for real-world implementation. By evaluating technical requirements early, such as platform choices, architecture, integration options, and component constraints, we reduce development risks and accelerate progress. Typical considerations include sensor selection, connectivity, system performance, and manufacturability. This early technical clarity strengthens decision-making and helps teams build solutions that are robust from the start.
-> Users
The Users pillar focuses on understanding how people will interact with your product. By exploring usability, ergonomics, and user expectations early on, teams can design solutions that feel intuitive and engaging. Through interviews, prototypes, and real-world testing, we validate assumptions and optimize the experience before development scales. Strong UX significantly increases adoption, satisfaction, and overall market success.
-> Business
The Business pillar aligns product decisions with strategic and commercial goals. This includes assessing ROI, identifying target markets, understanding competitive advantages, and projecting growth potential. A solid business case ensures resources are used wisely and guides the team toward solutions that meet both organizational and market expectations. This alignment provides the clarity needed for confident, informed decision-making.
Benefits of Blue Ocean Strategy product development
-> Clear alignment across teams and stakeholders
-> Faster insights into opportunities and differentiation
-> Actionable strategies based on real constraints and user needs
-> A structured roadmap to guide the next development steps
-> Reduced iteration cycles and lower uncertainty early in the process
Companies that have reached a Blue Ocean
Over the years, several organizations have used our sessions to rethink their product direction and uncover new market opportunities. These blue ocean strategy product examples range from technical startups seeking differentiation to established companies aiming to break away from crowded markets. By aligning technology, user needs, and business goals, teams achieved clearer product strategies, faster decision-making, and stronger value propositions.
How the Blue Ocean Session Works
-> Half-Day or Full-Day Workshop
Our Blue Ocean Session is offered as a half-day or full-day workshop, depending on the depth and complexity of your product challenge. Both formats are designed to generate meaningful insights quickly, giving teams the clarity they need to kickstart product or innovation projects without losing valuable time.
-> Time per TUB-Pillar
Each session is structured around the three pillars of the TUB model: Technology, Users, and Business. With flexible time allocation based on your priorities. Whether a project requires more technical exploration, deeper user insights, or business alignment, the workshop adapts to your needs to deliver maximum value.
-> Key insights and findings
Before the session concludes, teams participate in a brief reflection moment to consolidate insights and decisions. This instant summary highlights opportunities, risks, and strategic directions, giving every participant a clear understanding of the next steps before leaving the room.
-> Post-Session Feedback and Next Steps
After the workshop, participants receive a concise summary that captures all key findings, opportunities, and recommended actions. This post-session report ensures insights are preserved and can be immediately implemented, supporting momentum and follow-through within your product or innovation project.
Schedule a Blue Ocean Session Today!
Ready to uncover new opportunities and move beyond traditional competition? MMID’s Blue Ocean Session gives your team the clarity, alignment, and strategic focus needed to create meaningful product innovation. Whether you’re starting a new project or redefining an existing direction, our experts will guide you through a structured approach that delivers immediate value.
FAQ
1. What is the Blue Ocean Strategy Session?
It’s a structured workshop that helps teams rethink their product direction by aligning technology, user needs, and business strategy. The session reveals new market opportunities and provides a clear foundation for value-driven product innovation.
2. Who should attend a Blue Ocean Strategy Session?
The session is ideal for product leaders, innovation teams, founders, R&D specialists, and decision-makers who want to explore new opportunities or strengthen strategic alignment within their organization.
3. What outcomes can we expect from the session?
You’ll leave with clear insights, prioritized opportunities, a structured overview of risks and requirements, and a strategic direction for your product or project. These outcomes support faster decision-making and help guide the next development steps.
4. How long is the session?
The session can be organized as a half-day or full-day workshop, depending on the complexity of your product challenge and the level of depth you need.
5. What frameworks and tools are used during the session?
We combine the principles of Blue Ocean Strategy with MMID’s TUB Model and elements of the ERRC Framework. These tools help clarify what to eliminate, reduce, raise, or create and how technology, users, and business goals come together.
6. Can small or mid-sized companies benefit from the session?
Absolutely. The session is designed to provide value regardless of company size. Smaller teams benefit from quick alignment and clarity, while larger organizations use it to accelerate innovation or explore new market opportunities.
7. How is the session follow-up handled?
After the workshop, participants receive a concise summary of all key insights, directions, and recommendations. This ensures nothing is lost and makes implementation easier for your team.
8. How does the session reduce risk in product development?
By clarifying feasibility, user needs, and business viability early on, the session prevents costly missteps and reduces iteration cycles. It helps teams validate assumptions before committing significant time or investment.