The Babyroo Open Care Incubator
Dräger
Project overview
The main goal of the project was to expand Draeger’s product portfolio by developing an open care incubator that was in line with their existing product, the Babyleo. MMID had worked with Draeger in the development of the Babyleo, so they approached us asking for us to help create this new open-care unit, the Babyroo, to be clearly related to the Babyleo as an extension of their product portfolio. This project started as an idea that needed to be developed on a small marketing project, and eventually grew to a full development process.
Babyleo
Babyroo
Design Challenges
Since the Babyleo was used as a foundation for the Babyroo, we had the opportunity (and challenge) to reuse some components in the new device. Reusing components eliminated risks and allowed us to keep a good grip on cost price, but required extra footwork to ensure requirements for individual components were maintained and that they were compatible with newly designed components. Having a lot of new parts was also a challenge, as some of the parts were quite large and required significant engineering effort, on top of having to meet the high specifications of a medical product.
Approaching the Challenge
We played an important role throughout the product development, from ideation and concept creation to development and engineering. We used our integral approach throughout the process, using some of our key disciplines: Look & Feel, Functionality & Systems, and Producibility & Assembly.
Impact on Neonatal Care
Draeger’s goal was to make open care more accessible to a broader market, particularly in Asia and Africa. Despite the challenge of a higher cost, the Babyroo represented an improvement over existing products, contributing to enhanced neonatal care. Reusing parts and defining cost price as a priority helped meet these goals.
Considerations for User Experience
Learning from the Babyleo project, MMID ensured that the Babyroo kept a similar user experience and usability. Keeping this experience similar made it easier for hospital staff to use both products, reducing the learning curve when switching between the two.
Innovation on a budget
The project began without a dedicated R&D budget from the client’s side. Instead, it started with an idea of a product manager, which we helped bring to life as a viable idea before starting development. This showcases how MMID is able to translate concepts into actionable visions even without significant resources.
Our work
It’s the result that counts. Check out a part of our medical segment portfolio, showcasing a variety of successfully introduced medical devices and equipment.
Wearable infusion pump
A replacement for infusion poles that allows patients to receive infusion therapy safely and uninterruptedly while also easing mobility within the hospital.
Wearable infusion pump
A replacement for infusion poles that allows patients to receive infusion therapy safely and uninterruptedly while also easing mobility within the hospital.
Wearable infusion pump
A replacement for infusion poles that allows patients to receive infusion therapy safely and uninterruptedly while also easing mobility within the hospital.
Elan Indoor Stair Lift
A high-quality stair lift for every budget and space with excellent functionality and ease of use.
Elan Indoor Stair Lift
A high-quality stair lift for every budget and space with excellent functionality and ease of use.
Elan Indoor Stair Lift
A high-quality stair lift for every budget and space with excellent functionality and ease of use.
Neonatal Incubator
A hybrid incubator to support the developmental care of neonates by providing a stable and safe environment.
Neonatal Incubator
A hybrid incubator to support the developmental care of neonates by providing a stable and safe environment.
Neonatal Incubator
A hybrid incubator to support the developmental care of neonates by providing a stable and safe environment.
Video magnifier
A handheld magnifier for visually impaired users to improve the readability of everyday texts.
Video magnifier
A handheld magnifier for visually impaired users to improve the readability of everyday texts.
Video magnifier
A handheld magnifier for visually impaired users to improve the readability of everyday texts.
The MOBYBOX™
An innovative heart-lung device with improved housing, portability, and user experience.
The MOBYBOX™
An innovative heart-lung device with improved housing, portability, and user experience.
The MOBYBOX™
An innovative heart-lung device with improved housing, portability, and user experience.
