Why LUCID Start?
LUCID Start is MMID’s simplified development framework designed to:
- Provide a clear overview of the structured process behind successful product development.
- Highlight key milestones and activities for every phase.
- Serve as a navigational tool to help you know exactly what to do and decide at each stage of the process.
At MMID, LUCID is more than just a process, it’s our structured approach to innovation, refined over 30 years to guide every product development project we undertake. By integrating all Fields of Expertise and involving our customers as part of the team, LUCID provides the clarity and flexibility needed to address the unknowns and tailor the process to specific project needs. It ensures that every product we develop is not only functional and user-friendly but also cost-effective and market-ready.
To make the benefits of LUCID accessible to non-technical decision-makers like product managers and directors, we created LUCID Start. This “compact” version of our process highlights the key milestones and activities of LUCID in an easy-to-understand framework.