Marketing Intelligence Specialist in Delft

Marketing Intelligence Specialist (Delft)

We are looking for a conscious fit!

Are you ready to coordinate the lead generation process that drives our cold sales success as a Marketing Intelligence specialist?

Do you feel passionate about conducting desk research to deliver valuable market analyses, segment plans, and account strategy plans? Are you curious, engaged, and eager to make a difference? We are looking for a communicative, creative, energetic colleague who is capable to work in an informal and professional environment.

Do you see yourself in this profile? Then you are a fit in our team!

About the role

The goal of lead generation is to convert Marketing qualified leads into Sales qualified leads that will be further followed-up by our Sales colleagues. The Marketing Intelligence specialist oversees these leads and strategically coordinates our Marketing efforts to maximize resource efficiency and significantly boosts the chances of successful conversions.

Location: Delft, Netherlands

About MMID

MMID is an Integrated Product Development Agency based in the Netherlands, Germany and the USA. Together with our clients and our in-house developed design method LUCID, we create benchmark products that are built to last. Our competences lie in realizing products within a short time to market that transcend their competition. MMID values long-term relationships with our staff, our clients and our suppliers to communicate, grow, and share expertise together. While designing we take the experience of every user into account to create a product that delivers value to all.

We are ISO 13485 certified; user focused and operate in four market segments (building, medical, laboratory and safety).

MMID wants to team up with like-minded people, as proven by our many ongoing long-term collaborations with clients. The characteristics of these partnerships are understanding each other’s needs, being flexible, and having fun creating great products together. All this comes together in what MMID calls a ”conscious fit”.

Who are you

You are passionate about our work because you feel and act responsible. You make impact because you think in terms of “we” and you are courageous in seeking innovative solutions to drive Marketing Intelligence forward. You can only do this when you are open and honest in your actions. Only then can we make the impact we strive for.

The following competences are also high on your list:

Seeing yourself as a strong and very open communicator;
Being result driven and motivated to find innovative solutions in marketing intelligence;
Understanding customer needs and preferences and translating those insights into effective marketing strategies and solutions.

What you will do

Deliver market analyses that will be used as input for the Commerce team
Deliver competitor analyses
Deliver the part of the account plans that can be done by desk research
Keeping our segment plans up to date on a quarterly basis
Alignment regarding Internet Marketing activities within Marketing and with Sales to make the best use of our resources and obtain the highest chance of conversion
Executing lead qualifications according to the criteria that we have set
Reporting on the status of the conversion of MQL’s to SQL’s, using HubSpot
Be the gate keeper and processor for all leads coming from the various sources, such as personal networks, suggestions from colleagues, etc.
Continuous improvements of our skills and techniques to execute the lead generation process

Requirements

You have an HBO or bachelor’s degree in Marketing or in Marketing & Communication (or comparable);
You have at least 1-3 years of experience as a marketing intelligence specialist
You are commercially driven;
You have excellent communication skills in English, both written and spoken;
You feel comfortable in taking initiative;
You can work both independently as within a team;
You have a strong interest in commerce and knowledge of (online) marketing
You have knowledge about HubSpot as Marketing/CRM tool
You have affinity with product development;
You are familiar with social networks such as LinkedIn

What we offer

You will join an internationally oriented company that is very aware of the value of a professional and engaging company culture that among others is built on trust, passion and working together.

We have an excellent scope for personal development and the opportunity to take on more responsibilities. Besides competitive wages and conditions, we offer you an engaging job with lots of teamwork and creativity. Every project is tailor-made.

The contract will be based on a 40-hrs work week, competitive wages and conditions such as e.g. commuting allowance, home office allowance and personal budget.

Join our team!

Interested? Please send your resume and motivation letter to Diana Sanches. If you have any questions about our process, don’t hesitate to contact Diana Sanches!